Mainstay turns them into members who do. We build the membership program, sign up the customers you've already served, and keep them billing and renewing on their own. We run all of it. No hardware, no app, nothing for your crew to touch.
Built and run for you by Jonathan, an HVAC executive who has sat on the buy side of more than $200 million in acquisitions. Not a software company. Not a marketing agency, either.
Not a tool you have to learn. A real membership your customers want to be on, under your brand, that bills itself. You set the plans and the prices. Below is one shop's version so you can see the shape of it.
This is a sample program for a made-up shop. Every Mainstay shop builds its own: your name, your plans, your prices, your perks. All flexible and customized to your customers.
Priority service, waived fees, and credit back toward future work. Pick the plan that fits your home.
Month to month for the homeowner. Cancel anytime. Plans and pricing shown are an example; your shop sets its own.
Card or Google Pay. Sign-up is one tap, then it renews on its own. Billing runs automatically, so there's nothing for you to invoice or chase.
The reason most shops sign so few members isn't the plan. It's that the offer depends on busy techs remembering to make it, and they don't. So we don't rely on that.
One message, one tap, card on file, done. No phone call to your office, no paperwork for your CSR, no contract to mail. They pick a plan on their phone in about thirty seconds and start paying you the same day.
If your office or a tech wants to mention it on a job, that's a twenty-second handoff that helps. But the program runs whether or not anyone at the shop ever says a word.
You pay $300 or more to win a customer, do the job well, and then earn almost nothing from them again. Every month starts back at zero, and the slow season hits with nothing underneath it. Members put a floor under the year that grows on its own.
A few hundred of your past customers on a $25/mo plan, about $150,000 a year once the book is built.
Here's the math for one shop, in round numbers. Yours will be different.
Your shop has served thousands of homes over the years. The campaign reaches them again and again, not once, and the entry plan makes the yes easy. You don't need most of them to say yes. A few hundred members across the plans average about $25 a month. That's roughly $150,000 a year, from customers you already paid to win. We'll run your real, conservative number on the call.
Two inputs. How many customers your shop has served, and how many of them say yes. Plans across the tiers average about $25 a month.
Every system you've installed has a clock on it. Whoever's been maintaining it gets the call when it finally dies, and the changeout is the biggest ticket you'll ever write. A membership makes sure that's you.
As an installed base ages, industry math puts failures near 80 a year for every 1,000 systems. At today's changeout prices, that's a seven-figure replacement pipeline sitting in your customer list. Fewer than one shop in three sells any kind of membership, so most of your competition leaves that pipeline up for grabs. Members spend more than two and a half times what one-time customers do, and they call you first when it counts.
Figures from operators who've built and sold home-service businesses, and from HVAC deal data. Your own numbers are the real conversation.
A homeowner keeps one maintenance plan with one shop, and once they're on it, they stay for years. The ones you don't sign, a competitor signs, and they don't come back. So we take one shop per market. We lock your actual service area, not a radius on a map, and once yours is claimed no other shop in your area can get this from us. Claim one of the first shops and your rate is locked for good.
You don't need a new plan. You need the offer to get made on every job, every time, without leaning on your crew to remember. That's the part we run. Most shops with a plan on the shelf have under 3% of their customer list on it.
An illustration of how it rolls out. On the call we run it with your real customer count, not an example.
No agency retainer, no ad budget, no money down. Most of what we earn comes from the new revenue we build for you, paid by the homeowner, not out of your pocket.
We're taking ten founding shops, and it's a capacity number, not a marketing one. Each program gets built by hand and watched closely, and I can only do that well for ten at a time. After the tenth, setup is payable and the free period ends. Founding shops keep their locked rate either way. And if we haven't loaded your customer list and launched your program within 60 days, you owe nothing at all.
Money in your pocket starting now, and a stronger business behind you later.
Plans renew on their own, so revenue keeps coming in through the slow season instead of dropping to zero between installs.
A member is worth far more over time than a one-time customer, and when the system finally needs replacing, the big job, they're far likelier to call you first.
Predictable monthly revenue is one of the things buyers pay up for. A book of members that renews every year, and that you own, is worth more than the same money earned one job at a time.
Everything runs in your own accounts, under your own brand. We never own, sell, or share your list, and you can export or delete it anytime. If you ever walk away, your members go with you.
I've spent my career on the buying side of HVAC, at the table for acquisition after acquisition. I've seen up close what makes one shop worth more than another the same size, and predictable, recurring revenue is near the top of the list every time. Most shops are leaving it on the table. That's the gap I built Mainstay to close for you.
Equipment sales are soft right now, and the owners sleeping at night are the ones with members paying every month no matter the season. Tell us your shop and your area, and we'll show you the recurring revenue you're missing and what it'd be worth, your real number, not an example. No cost, no obligation, just a straight answer on whether this is for you.
Built for established independent residential HVAC shops, the kind with thousands of past customers and a good name in town, who want steadier money now and a stronger business whenever they're ready to sell. One shop per market, so the first to claim it wins it.